Sure, you probably have had a Facebook account for years, and maybe even recently dabbled in Instagram. But as a business owner, have you thought about the benefits of moving your marketing and advertising efforts to these social media platforms?
Businesses are now able to advertise on platforms such as Instagram and the benefits are enormous, particularly if you’re a business-to-consumer (B2C) company targeting Millennials. According to content marketing firm, HubSpot, the kind of visual content prevalent on Instagram engages users the most and creates a more lasting impression, likely to help consumers form bonds with the companies that post the most compelling images and ideas. In fact, market research and analysis consultancy, Forrester Research, found that Instagram generates 120 times more engagement per user than Twitter. With such marketing power, Instagram is the perfect platform to connect with current and potential customers.
Of course, Facebook is no slouch, either. While some may be quick to write off Facebook as getting “old” (in Internet years), the fact is, it’s still a marketing force to be reckoned with, especially as its audience ages. Marketers looking to connect online with Baby Boomers would do well to look more closely at Facebook advertising and the benefits it can provide, such as remarkable targeting abilities to reach specific segments of demographics with highly targeted messages.
That kind of marketing clout comes at a surprisingly cost-efficient price. Because content marketing – providing messages that address a specific audience and provides a value they’re seeking – is so effective and so focused, businesses are able to reach prime customer candidates at a significant savings over traditional media. This is referred to as the difference between outbound (traditional) marketing and inbound (content) marketing.
What specifically does that mean? Outbound marketing is what we all know as traditional print and broadcast advertising. An advertiser creates a message they think is relevant to their target market and push it out through print, TV, and radio advertising to a general audience that may or may not be interested. Conversely, inbound marketing refers to the process of creating targeted, non-advertising content and posting it online, where willing, interested consumers find it via searches or networked links that draws them to the advertiser.
Most social media platforms offer robust analytics that enable advertisers to set goals, analyze traffic, and adjust their inbound campaigns accordingly. As a result, they can tweak and improve their campaigns in real time, reducing wasted advertising dollars and optimizing their advertising spend.
Here at The Social Julie, we specialize in helping businesses just like yours develop and implement targeted, effective, and cost-efficient online advertising campaigns. If you’re still stuck in traditional advertising mode, it’s time we talk!