Blog - The Social Julie

Tips for Creating a Content Calendar

If you’re a business owner or manager, you know how tough it is to handle the day-to-day challenges of running a business. Add to this the burden of marketing, which in this day and age requires a near constant online presence. In fact, one of the biggest complaints...
Building Relationships With Social Media

Building Relationships With Social Media

Today, there is a single marketing tool that is, by far, the most powerful available to commercial and retail marketers: social media. Just a few scant years ago, social media was viewed as the domain of teenagers, sharing gossip, selfies, and idle personal chatter of...
Drip Funnels: what they are and why you need them

Drip Funnels: what they are and why you need them

This is a great time to be a small business marketer. Every day, more and more digital and automated outreach tools become available to make your job easier, more efficient, and more effective. Many of these marketing solutions are designed to support something called...
How Email Marketing Supports Your Social Media Marketing

How Email Marketing Supports Your Social Media Marketing

There are some people who scoff at email, claiming it’s as outdated as fax machines and just as slow. But they couldn’t be further from the truth. Today, email marketing can play a vital role in a highly efficient and effective social media marketing campaign. Email...

What is a chat bot and how to create one

Chatbots are all the latest craze. You may or may not have experienced a chatbot yet… yet! Not sure what a chatbot is? Think about emails lists and what happens when you send out an email to that list. You’re lucky if you get 16% of people to even open the...
Social Media: The 80/20 Rule

Social Media: The 80/20 Rule

If you’re a business professional, chances are good you’ve heard of the “80/20 Rule.” Formally known as the Pareto Principle, this is the conventional wisdom employed by a wide range of businesses – that 80 percent of your business comes from 20 percent of your...
Can My Business Benefit from a Facebook Group?

Can My Business Benefit from a Facebook Group?

The short answer is “absolutely.” However, many companies and organizations have fallen prey to misunderstanding how a Facebook group works and how it can fit into an overall social media strategy. Some organizations think that a group is the same thing as a page and...
What’s The Impact of NOT Having an Online Presence?

What’s The Impact of NOT Having an Online Presence?

It’s hard to believe that here in the Web Age there are still hold-outs who believe an online presence is not necessary for their business, but there are still some. Frequently these few nay-sayers are smaller businesses such as mom-and-pop stores, local restaurants,...