If you own or operate a business today you have to have a social media presence to succeed. That’s the plain and simple truth. Traditional advertising by itself no longer cuts it as modern consumers rely on the Internet and social media to get product and service reviews, consider opinions, and receive recommendations from other consumers. Social media has become a critical tool for conducting research prior to making a purchase.
The good news is that social media can be a fraction of the cost of traditional media such as print and broadcast. The less-than-good news is that it requires regular, constant monitoring and maintenance to develop and keep visibility in the marketplace.
And here’s where business owners begin making mistakes.
A significant number of business owners adopt a “set it and forget it” strategy, establish a social media presence and then don’t post regularly, letting it languish and fade into obscurity. Or they attempt to manage their social media themselves, only to get distracted by their primary job of running the business and end up posting haphazardly, without a strategy to build value and relationships with their customers and prospects.
The fact of the matter is that social media marketing, despite its tremendous cost-efficiency over traditional marketing, requires some investment to ensure that it provides the maximum benefit. It requires reliable and effective social media management. This is so important, a marketing sub-industry has sprung up around it.
Professional social media management solutions can help you manage outbound and incoming online interactions — along with other small business marketing activities — in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place — blogs, social networks such as Facebook, Instagram, Pinterest, and Twitter as well as other public and private Web communities and sites.
So what should professional social media management cost?
That depends. Medium to large enterprises will often hire a full-time social media manager, which carries an average $47,000 annual salary. Third-party social media account management firms typically charge $1,000-$5,000 per month, depending on the size and scope of the social media presence and the amount of content it consumes – that’s all those blog posts, Facebook postings, tweets, photos, videos and other valuable content designed to attract a targeted audience.
Fortunately, there’s a much more cost-effective alternative – The Social Julie.
We’re a smaller, more flexible social media management alternative owned and operated by a highly-experienced social media expert with in-depth retail and commercial social media marketing experience. Because of our size and hands-on president who works closely with every account, our costs are significantly lower than other firms with a similar level of experience. Our monthly costs typically run between $300-$1,000 – as much as a 5X savings over the competing agencies (and considerably more savings compared to a full-time employee!).
So if you’ve been hesitant about embracing social media marketing because you were concerned about having to pay exorbitant fees to have it pro-actively managed – relax! We’re here to help.