Chatbots are all the latest craze. You may or may not have experienced a chatbot yet… yet!
Not sure what a chatbot is?
Think about emails lists and what happens when you send out an email to that list. You’re lucky if you get 16% of people to even open the email that you sent… so if you have a list of 1,000 – that is only 160 people opening and viewing all the hard work that you put into that monthly newsletter.
How many of these people don’t even know that they got an email because it went into their junk mail? Stinks, right?
What would you give to know that the message landed in your customers’ inbox and they were sure to see it? Amazing, right?
Not only will they see it but you can pre-qualify those leads, without picking up the phone, and find exactly what you are looking for. You can do this with a laser-focused chatbot! It seems as though they were having an actual CHAT with someone.
You can create a bot for any and every part of your funnel or buying process. Send them to a bot that opts them into receiving a lead magnet.
If you have an opportunity ready to purchase, send them through a bot that allows them to purchase. Even cooler, you can add payment integrations into your bot.
Do you offer a service and want to know more about your prospect? Send them through a qualifying sequence.
It takes time to really optimize a bot and you must test it out to iron out all the bugs and make the flow work seamlessly.
Creating Your Chat Bot
There are multiple tools you can use to create your chat bot. The Social Julie’s agency partner, Sprout Social, offers chat bots within their scheduling software. You can also use Botsify and Chatfuel.
Here are instructions to create your Chat Bot with Chatfuel via socialmediaexaminer.com:
To create a chatbot with Chatfuel, first set up a Chatfuel account. After you log into your Facebook account, click the + sign to start a new chatbot.
Next, choose a template to edit or create a blank chatbot from scratch. Enter a name for the chatbot in the text box and click the red Create a Chatbot button to create it.
On the next page, click Connect to Facebook.
Choose an existing Facebook business page or create a new page where the bot will reside.
Now click Build in the sidebar menu to start building your chatbot.
The default welcome message is on a text card; it’s the first thing users will see when they enter your Messenger. You can keep this text card, add another one to it (such as an image), or start over with one of the other options available, like a gallery or plugin.
Enter the features of the card you’ve selected. Also add buttons to the card that users can click to take the next action such as get a phone number, visit a URL, or open a new block.
The default answer is the block shown in the Main Menu button when you begin. Chatfuel lets you change the message that will be your first response after the user asks something. You can either change the text here or create a custom block to add in place of the default answer.
Note that you can add more than one button under this card, so if the most common customer requests are your hours, location, phone number, or directions, create additional blocks with that information to return to the user. If you’re an online service-based business, you may want to include blocks in your buttons that give more information on a particular segment of your
If you want to create a new block, click + Add Block.
A new screen will appear that allows you to start fresh with new cards and buttons to send the user down a new path.
Once you’re satisfied with your bot, click Test This Chatbot to save your work.
Then click View on Messenger.com to test it out.
You’ll also want to have other people test your bot from a desktop, smartphone, and tablet. If something doesn’t work as expected, click the help icon in the bottom-right corner to review the procedures or contact the company for help.