There are some people who scoff at email, claiming it’s as outdated as fax machines and just as slow. But they couldn’t be further from the truth.
Today, email marketing can play a vital role in a highly efficient and effective social media marketing campaign. Email can help lead prospects down your sales funnel and encourage current customers to spend more time – and money – with your business. Email marketing can help increase engagement on your social media platforms by reminding subscribers that your brand has an active social community.
Integrating email marketing activities with your social media is a smart way to extend the reach of both. You can use email to invite subscribers to your social media channels and vice versa. If your email service provides good analytics you can identify key influencers and invite them to share your content and tune into live events such as webinars or live video streaming on Facebook.
Your email marketing can also help you spread the word about all of your social media platforms and promote improved interaction with customers through alternative platforms that may be better for one type of content over another. Dedicated email campaigns can help boost subscriptions and connections to specific social media which may not be performing as well as you’d like. Encourage new connections by using email to provide an incentive to prospects.
Remember that content and calls-to-action flow both ways. You can use social media to promote email sign-ups and e-letter subscribers. Provide easy-to-find buttons and links to stimulate a response from viewers. Email and social media marketing are not zero-sum activities – one does not cancel out the other. Instead, they can serve as reinforcement for each other. Start using email marketing today to power social media and social media to power email marketing. The sum will definitely be much greater than the parts.
Need help getting started? That’s why we’re here. Contact us today at The Social Julie and we’ll be happy to show you how.