The last few months have been difficult – especially for small business owners. According to the Washington Post, the coronavirus pandemic hit small businesses exceptionally hard, with more 100,00 closing forever since March. Small and mid-sized businesses that have weathered the storm are understandably eager to return to a new normal and recoup lost revenue.
As a business owner, you’re now tasked with figuring out what new safety precautions look like for your unique company. Along with that, you are also reevaluating your marketing strategy and looking at how to communicate with current customers and get new business.
One tactic that should be at the top of your list is social media. Here are three tips on using social media to communicate your reopening plan with your customers and prospects to drive sales.
- Share what your new normal will look like. You know your customers. You also know no two are alike. Some may be hesitant to begin engaging with businesses like they were pre-COVID-19, others are eager to return to a sense of normalcy, including how they shop for goods and services. You need to speak to all your customers about what your re-opening strategy looks like and demonstrate that you are taking actionable measures to keep them safe. Answer their top questions, such as: How many people can be in the store? Do I need an appointment? Have your hours or days of operation changed? Will I need to wear a mask?
This is also an opportunity to incorporate video into your social posts, perhaps walk your customers through your store to see how you are taking safety seriously, or just let customers see your face as you explain the decisions you made and why.
- Update every online presence. Make sure you update the rest of your profiles with accurate information about how you will do business in this new environment, including your Google My Business profile, all social media profiles, other listing sites like Yelp, as well as your website. You’ll want to make sure that every way a customer can find your online is sharing consistent, accurate information.
- Be prepared to engage. Social is just that – social. Your followers will likely have questions or even just share their gratitude for your thoughtful approach with a comment. Either way, you’ll want to answer their questions and thank them for their continued support of your business. Be sure to take note of the questions they do ask – that is great content to add to your posts or website as other customers likely have similar questions.
Be Authentic and Your Customers Will Support You
At the end of the day, we’re all in unchartered waters. There is no established plan for you to follow, so do your best to stay true to yourself and keep your customer’s best interests in mind. If you’d like help with developing social media content and advertising plans to communicate changes and drive new traffic to your business, contact us!