Should you invest in a professional website? - The Social Julie

For businesses large and small, having a website today isn’t just nice-to-have, it’s mandatory. If you don’t have one, or your current site needs a much-needed refresh, you might be wondering if you should try to attempt it yourself or turn to a professional.  

Doing it yourself might seem like a way to save money, but most business owners who start down this path often find themselves in over their heads or wishing the site could do more than what came “out of the box.” Hiring a professional isn’t as expensive as you might think — and it’ll pay off exponentially with the finished product. 

3 Reasons You Should Leave Your Website Build to the Pros 

While many “do it yourself” website programs claim it’s easy to build your own site, here are three of the most compelling reasons it’s better to turn to a professional web design and development company. 

  • Responsive, mobile-friendly. According to Google, 72% of people want a mobile-friendly website. Having an exceptional mobile experience is essential in today’s digital world and building a responsive site that works well across multiple devices and multiple browsers (like Chrome, Safari, and Internet Explorer) often takes the knowledge of a designer or developer.
  • Customization. Taking templates and customizing them is harder than it seems! Moving beyond the starting template requires some design and development knowledge – and maybe even some coding skills. If you go at it alone and use the starting theme, there’s a good chance your site could look like other sites. That’s not really a good representation of your unique brand. And, it’s important to note, selecting plug-ins and keeping them up-to-date can be a challenge. That’s something to take seriously – especially when you consider outdated plug-ins are the leading cause of hacked WordPress sites!
  • Adding functionality. Great sites never rest, and if you want your site to evolve as your business does — and bring in new revenue sources — you’ll eventually want to add new features and functionality. One of the most popular site evolutions is adding eCommerce capabilities so customers can buy your products or services online. This requires understanding payment gateways, online inventory management, and developing product pages. Once credit cards get involved, it’s best to have an expert on your side to protect your customers’ data. 


Bringing in the Experts is Just Good Business 

Working with an experienced web design and development company will address those three concerns – mobile-friendliness, customization, eCommerce – and so much more. Since this is what they do every day, the whole process will be more efficient, so your new site will be live faster. They’ll also bring proven best practices to the table, helping you develop user-friendly navigation, address search engine optimization, add better calls-to-action, create higher-converting forms, and take care of hosting decisions, too. 

If you’re looking to develop a new website or have questions about refreshing your current site, we can help. Contact us today to get started.