Blog - The Social Julie
5 Must-Do Website Updates When Reopening After COVID-19

5 Must-Do Website Updates When Reopening After COVID-19

Using the Web to Communicate Your Plans If you’re ready to reopen, it’s time to embrace communication. Your website is a great place to get the word out about your plans. Here are 5 areas on your site to focus on to ensure your messages are heard loud and clear. ...
What You Need to Know About The Google Guarantee

What You Need to Know About The Google Guarantee

All small and mid-sized businesses know the power that Google holds over your marketing — and your bottom line. Where you rank in search results translates to dollars. Your Google My Business information is today’s phone directory. And now, enter the next...
Should you invest in a professional website?

Should you invest in a professional website?

For businesses large and small, having a website today isn’t just nice-to-have, it’s mandatory. If you don’t have one, or your current site needs a much-needed refresh, you might be wondering if you should try to attempt it yourself or turn to a professional.   Doing...
Coming Back Strong with Social Media

Coming Back Strong with Social Media

The last few months have been difficult – especially for small business owners. According to the Washington Post, the coronavirus pandemic hit small businesses exceptionally hard, with more 100,00 closing forever since March. Small and mid-sized businesses that...
B2B Marketing Trends For 2020

B2B Marketing Trends For 2020

Selling products and services business-to-business (B2B) is different from selling to business-to-consumers (B2C). There is typically a longer sales cycle and you’re usually selling to a group of stakeholders from different departments, which makes the process...
LinkedIn Trends for 2020 and Beyond

LinkedIn Trends for 2020 and Beyond

LinkedIn is more than a place to find a new job. When used strategically, LinkedIn can be a powerful lead generation tool. With more than 500 million registered users, and over half of those users signing in at least once a month, LinkedIn shouldn’t be ignored. If...
How to Generate Leads Using Instagram

How to Generate Leads Using Instagram

Small businesses rely on social media platforms to deliver interested prospects. But what works on one platform doesn’t necessarily transfer to others. Instagram tends to deliver less traffic than other platforms, but the traffic is more engaged. That’s because a user...