Blog - The Social Julie
Coming Back Strong with Social Media

Coming Back Strong with Social Media

The last few months have been difficult – especially for small business owners. According to the Washington Post, the coronavirus pandemic hit small businesses exceptionally hard, with more 100,00 closing forever since March. Small and mid-sized businesses that...
B2B Marketing Trends For 2020

B2B Marketing Trends For 2020

Selling products and services business-to-business (B2B) is different from selling to business-to-consumers (B2C). There is typically a longer sales cycle and you’re usually selling to a group of stakeholders from different departments, which makes the process...
LinkedIn Trends for 2020 and Beyond

LinkedIn Trends for 2020 and Beyond

LinkedIn is more than a place to find a new job. When used strategically, LinkedIn can be a powerful lead generation tool. With more than 500 million registered users, and over half of those users signing in at least once a month, LinkedIn shouldn’t be ignored. If...
How to Generate Leads Using Instagram

How to Generate Leads Using Instagram

Small businesses rely on social media platforms to deliver interested prospects. But what works on one platform doesn’t necessarily transfer to others. Instagram tends to deliver less traffic than other platforms, but the traffic is more engaged. That’s because a user...
How to Create a Voice for Your Brand

How to Create a Voice for Your Brand

Smart. Friendly. Hip. Like people, all brands have personalities. And that personality shines through in your brand’s voice. What does the content you create say about your organization? And how can you make it more authentic and engaging? What is Brand Voice? Brand...
Brand Awareness: What It Is and How to Measure It

Brand Awareness: What It Is and How to Measure It

Nike. McDonald’s. Apple. When it comes to brand awareness, there are a few companies that have nailed it. But for the average business, without millions to spend on advertising, achieving impressive brand awareness can be more tricky. % of consumers said it was very...
Instagram & Selling

Instagram & Selling

If you use social media to sell your products and services, you can’t ignore Instagram. One billion people use Instagram every month and 500 million use the platform daily. It’s not just the number of users that make it desirable, it’s who is using it. If your target...
The Benefits of Using Facebook Groups for Business

The Benefits of Using Facebook Groups for Business

When social media was in its infancy businesses did not have many choices for getting noticed online. Business professionals could establish a presence on business-oriented platforms such as LinkedIn and that was about it. Facebook put the “social” in social media and...