Oct 25, 2019 | Social Media
As you work to feed your social media platforms and deliver interesting, valuable information to your followers, don’t forget to look outside of your own content. Content curation is an effective way to fill your social media calendar, keep followers happy, and...
Oct 10, 2019 | Social Media
Smart. Friendly. Hip. Like people, all brands have personalities. And that personality shines through in your brand’s voice. What does the content you create say about your organization? And how can you make it more authentic and engaging? What is Brand Voice? Brand...
Sep 5, 2019 | Social Media
Nike. McDonald’s. Apple. When it comes to brand awareness, there are a few companies that have nailed it. But for the average business, without millions to spend on advertising, achieving impressive brand awareness can be more tricky. % of consumers said it was very...
Jul 19, 2019 | Social Media
If you use social media to sell your products and services, you can’t ignore Instagram. One billion people use Instagram every month and 500 million use the platform daily. It’s not just the number of users that make it desirable, it’s who is using it. If your target...
Jun 12, 2019 | Social Media
When social media was in its infancy businesses did not have many choices for getting noticed online. Business professionals could establish a presence on business-oriented platforms such as LinkedIn and that was about it. Facebook put the “social” in social media and...
Apr 9, 2019 | Social Media
It’s the start of a new year and what better time to take a closer look at your social media and how you can maximize its benefits for your marketing campaigns? If your efforts to date have been sporadic and unorganized, now’s the time to develop a more comprehensive...
Dec 21, 2018 | Social Media
There probably isn’t a business in existence today that hasn’t asked itself this question – “would my business profit from Facebook?” The short answer is “most likely.” After all, vast numbers of people in the widest range of demographics, psychographics, and...
Nov 1, 2018 | Social Media
If you’re a business owner or manager, you know how tough it is to handle the day-to-day challenges of running a business. Add to this the burden of marketing, which in this day and age requires a near constant online presence. In fact, one of the biggest complaints...
Oct 1, 2018 | Social Media
For years online marketing experts have gone back and forth about the value of social media in Google search results. After vigorous seesawing, the verdict is finally in: social media marketing and search engine optimization (SEO) are two inextricably bound...
Aug 31, 2018 | Social Media
Today, there is a single marketing tool that is, by far, the most powerful available to commercial and retail marketers: social media. Just a few scant years ago, social media was viewed as the domain of teenagers, sharing gossip, selfies, and idle personal chatter of...
