Dec 21, 2018 | Social Media
There probably isn’t a business in existence today that hasn’t asked itself this question – “would my business profit from Facebook?” The short answer is “most likely.” After all, vast numbers of people in the widest range of demographics, psychographics, and...
Nov 1, 2018 | Social Media
If you’re a business owner or manager, you know how tough it is to handle the day-to-day challenges of running a business. Add to this the burden of marketing, which in this day and age requires a near constant online presence. In fact, one of the biggest complaints...
Oct 1, 2018 | Social Media
For years online marketing experts have gone back and forth about the value of social media in Google search results. After vigorous seesawing, the verdict is finally in: social media marketing and search engine optimization (SEO) are two inextricably bound...
Aug 31, 2018 | Social Media
Today, there is a single marketing tool that is, by far, the most powerful available to commercial and retail marketers: social media. Just a few scant years ago, social media was viewed as the domain of teenagers, sharing gossip, selfies, and idle personal chatter of...
Aug 1, 2018 | Social Media
This is a great time to be a small business marketer. Every day, more and more digital and automated outreach tools become available to make your job easier, more efficient, and more effective. Many of these marketing solutions are designed to support something called...
May 15, 2018 | Social Media
There are some people who scoff at email, claiming it’s as outdated as fax machines and just as slow. But they couldn’t be further from the truth. Today, email marketing can play a vital role in a highly efficient and effective social media marketing campaign. Email...
Mar 22, 2018 | Social Media
Chatbots are all the latest craze. You may or may not have experienced a chatbot yet… yet! Not sure what a chatbot is? Think about emails lists and what happens when you send out an email to that list. You’re lucky if you get 16% of people to even open the...
Dec 29, 2017 | Social Media
If you’re a business professional, chances are good you’ve heard of the “80/20 Rule.” Formally known as the Pareto Principle, this is the conventional wisdom employed by a wide range of businesses – that 80 percent of your business comes from 20 percent of your...
Nov 21, 2017 | Social Media
The short answer is “absolutely.” However, many companies and organizations have fallen prey to misunderstanding how a Facebook group works and how it can fit into an overall social media strategy. Some organizations think that a group is the same thing as a page and...
Oct 11, 2017 | Social Media
Sure, you probably have had a Facebook account for years, and maybe even recently dabbled in Instagram. But as a business owner, have you thought about the benefits of moving your marketing and advertising efforts to these social media platforms? Businesses are now...
