Jun 22, 2020 | Social Media
The last few months have been difficult – especially for small business owners. According to the Washington Post, the coronavirus pandemic hit small businesses exceptionally hard, with more 100,00 closing forever since March. Small and mid-sized businesses that...
Jun 1, 2020 | Social Media
Selling products and services business-to-business (B2B) is different from selling to business-to-consumers (B2C). There is typically a longer sales cycle and you’re usually selling to a group of stakeholders from different departments, which makes the process...
May 4, 2020 | Social Media
LinkedIn is more than a place to find a new job. When used strategically, LinkedIn can be a powerful lead generation tool. With more than 500 million registered users, and over half of those users signing in at least once a month, LinkedIn shouldn’t be ignored. If...
Mar 18, 2020 | Social Media
If your business relies on social media to sell your products or services, you know the importance of Facebook Messenger. According to Facebook, 69% of the people surveyed in the U.S. say being able to message a business helps them feel more confident about the brand....
Dec 11, 2019 | Social Media
Small businesses rely on social media platforms to deliver interested prospects. But what works on one platform doesn’t necessarily transfer to others. Instagram tends to deliver less traffic than other platforms, but the traffic is more engaged. That’s because a user...
Oct 25, 2019 | Social Media
As you work to feed your social media platforms and deliver interesting, valuable information to your followers, don’t forget to look outside of your own content. Content curation is an effective way to fill your social media calendar, keep followers happy, and...
Oct 10, 2019 | Social Media
Smart. Friendly. Hip. Like people, all brands have personalities. And that personality shines through in your brand’s voice. What does the content you create say about your organization? And how can you make it more authentic and engaging? What is Brand Voice? Brand...
Sep 5, 2019 | Social Media
Nike. McDonald’s. Apple. When it comes to brand awareness, there are a few companies that have nailed it. But for the average business, without millions to spend on advertising, achieving impressive brand awareness can be more tricky. % of consumers said it was very...
Jul 19, 2019 | Social Media
If you use social media to sell your products and services, you can’t ignore Instagram. One billion people use Instagram every month and 500 million use the platform daily. It’s not just the number of users that make it desirable, it’s who is using it. If your target...
Jun 12, 2019 | Social Media
When social media was in its infancy businesses did not have many choices for getting noticed online. Business professionals could establish a presence on business-oriented platforms such as LinkedIn and that was about it. Facebook put the “social” in social media and...
