Dec 3, 2020 | Google Ads, Social Media
Many small and mid-sized business owners are ready to put 2020 behind them. As you look to plan for 2021, it’s important to consider what shifts could carry over from 2020 as well as what new consumer trends are on the horizon — and what impact they both will have on...
Oct 23, 2020 | Google Ads, Social Media
In a year like no other, it’s time to prepare for a holiday shopping season like no other. Throughout 2020 consumers have adjusted their shopping behaviors to be more reliant on online shopping and curb-side pick up. Small-to-midsize retailers, specialty boutiques,...
Sep 29, 2020 | Social Media
Using the Web to Communicate Your Plans If you’re ready to reopen, it’s time to embrace communication. Your website is a great place to get the word out about your plans. Here are 5 areas on your site to focus on to ensure your messages are heard loud and clear. ...
Jul 31, 2020 | Social Media
For businesses large and small, having a website today isn’t just nice-to-have, it’s mandatory. If you don’t have one, or your current site needs a much-needed refresh, you might be wondering if you should try to attempt it yourself or turn to a professional. Doing...
Jun 22, 2020 | Social Media
The last few months have been difficult – especially for small business owners. According to the Washington Post, the coronavirus pandemic hit small businesses exceptionally hard, with more 100,00 closing forever since March. Small and mid-sized businesses that...
Jun 1, 2020 | Social Media
Selling products and services business-to-business (B2B) is different from selling to business-to-consumers (B2C). There is typically a longer sales cycle and you’re usually selling to a group of stakeholders from different departments, which makes the process...
May 4, 2020 | Social Media
LinkedIn is more than a place to find a new job. When used strategically, LinkedIn can be a powerful lead generation tool. With more than 500 million registered users, and over half of those users signing in at least once a month, LinkedIn shouldn’t be ignored. If...
Mar 18, 2020 | Social Media
If your business relies on social media to sell your products or services, you know the importance of Facebook Messenger. According to Facebook, 69% of the people surveyed in the U.S. say being able to message a business helps them feel more confident about the brand....
Dec 11, 2019 | Social Media
Small businesses rely on social media platforms to deliver interested prospects. But what works on one platform doesn’t necessarily transfer to others. Instagram tends to deliver less traffic than other platforms, but the traffic is more engaged. That’s because a user...
