Social Media Archives - The Social Julie
How to Create a Voice for Your Brand

How to Create a Voice for Your Brand

Smart. Friendly. Hip. Like people, all brands have personalities. And that personality shines through in your brand’s voice. What does the content you create say about your organization? And how can you make it more authentic and engaging? What is Brand Voice? Brand...
Brand Awareness: What It Is and How to Measure It

Brand Awareness: What It Is and How to Measure It

Nike. McDonald’s. Apple. When it comes to brand awareness, there are a few companies that have nailed it. But for the average business, without millions to spend on advertising, achieving impressive brand awareness can be more tricky. % of consumers said it was very...
Instagram & Selling

Instagram & Selling

If you use social media to sell your products and services, you can’t ignore Instagram. One billion people use Instagram every month and 500 million use the platform daily. It’s not just the number of users that make it desirable, it’s who is using it. If your target...
The Benefits of Using Facebook Groups for Business

The Benefits of Using Facebook Groups for Business

When social media was in its infancy businesses did not have many choices for getting noticed online. Business professionals could establish a presence on business-oriented platforms such as LinkedIn and that was about it. Facebook put the “social” in social media and...
Planning Your Social Media Success for 2019

Planning Your Social Media Success for 2019

It’s the start of a new year and what better time to take a closer look at your social media and how you can maximize its benefits for your marketing campaigns? If your efforts to date have been sporadic and unorganized, now’s the time to develop a more comprehensive...