Social Media Archives - The Social Julie
LinkedIn Trends for 2020 and Beyond

LinkedIn Trends for 2020 and Beyond

LinkedIn is more than a place to find a new job. When used strategically, LinkedIn can be a powerful lead generation tool. With more than 500 million registered users, and over half of those users signing in at least once a month, LinkedIn shouldn’t be ignored. If...
How to Generate Leads Using Instagram

How to Generate Leads Using Instagram

Small businesses rely on social media platforms to deliver interested prospects. But what works on one platform doesn’t necessarily transfer to others. Instagram tends to deliver less traffic than other platforms, but the traffic is more engaged. That’s because a user...
How to Create a Voice for Your Brand

How to Create a Voice for Your Brand

Smart. Friendly. Hip. Like people, all brands have personalities. And that personality shines through in your brand’s voice. What does the content you create say about your organization? And how can you make it more authentic and engaging? What is Brand Voice? Brand...
Brand Awareness: What It Is and How to Measure It

Brand Awareness: What It Is and How to Measure It

Nike. McDonald’s. Apple. When it comes to brand awareness, there are a few companies that have nailed it. But for the average business, without millions to spend on advertising, achieving impressive brand awareness can be more tricky. % of consumers said it was very...