Social Media Archives - The Social Julie
Brand Awareness: What It Is and How to Measure It

Brand Awareness: What It Is and How to Measure It

Nike. McDonald’s. Apple. When it comes to brand awareness, there are a few companies that have nailed it. But for the average business, without millions to spend on advertising, achieving impressive brand awareness can be more tricky. % of consumers said it was very...
Instagram & Selling

Instagram & Selling

If you use social media to sell your products and services, you can’t ignore Instagram. One billion people use Instagram every month and 500 million use the platform daily. It’s not just the number of users that make it desirable, it’s who is using it. If your target...
The Benefits of Using Facebook Groups for Business

The Benefits of Using Facebook Groups for Business

When social media was in its infancy businesses did not have many choices for getting noticed online. Business professionals could establish a presence on business-oriented platforms such as LinkedIn and that was about it. Facebook put the “social” in social media and...
Planning Your Social Media Success for 2019

Planning Your Social Media Success for 2019

It’s the start of a new year and what better time to take a closer look at your social media and how you can maximize its benefits for your marketing campaigns? If your efforts to date have been sporadic and unorganized, now’s the time to develop a more comprehensive...
Would my business profit from Facebook Ads?

Would my business profit from Facebook Ads?

There probably isn’t a business in existence today that hasn’t asked itself this question – “would my business profit from Facebook?” The short answer is “most likely.” After all, vast numbers of people in the widest range of demographics, psychographics, and...

Tips for Creating a Content Calendar

If you’re a business owner or manager, you know how tough it is to handle the day-to-day challenges of running a business. Add to this the burden of marketing, which in this day and age requires a near constant online presence. In fact, one of the biggest complaints...